Staff Voices Leading the Way: Join Our Pioneering Vaccine Confidence Survey

DATE
21/11/2025
QUICK TAKE
At Vaccination Matters, we’re not just running another survey, we’re doing something that’s never been done before for our entire workforce. For the first time, we’re inviting every frontline staff member across Lancashire and South Cumbria, no matter setting, to share your voice in a pioneering Vaccine Confidence Survey.

Why Is This So Special?

Most vaccination campaigns focus on numbers, how many people got the jab, how many didn’t. But we know our workforce is made up of individuals with unique experiences, questions, and motivations. This survey digs deeper, asking about your beliefs, your feelings, your intentions, and the influence of those around you. It’s a holistic, human approach that’s never been tried at this scale for the whole health and care workforce in our region.

By taking part, you’re not just filling in a form, you’re helping to shape a brand-new way of understanding and supporting staff across every corner of Lancashire and South Cumbria. Your voice will directly influence how we design future campaigns, resources, and support. You’re not just a participant; you’re a pioneer.

What Will You Be Asked?

  • Perceptions: Is the flu vaccine safe and effective? Do you trust the information you receive?
  • Intentions: Are you planning to get vaccinated this season? Will you keep it up in the future?
  • Emotions: How do you really feel about the jab, e.g. confident, anxious, reassured?
  • Social Influence: Are people around you encouraging you?
  • Behaviour: Have you already had your jab? Did you seek out information first?
  • Advocacy: Would you recommend the vaccine to others?

Why Does It Matter?

This is your chance to be part of something innovative, something that could set the standard for how vaccination campaigns are run, not just here, but across the country. We’re committed to listening to the whole of the workforce, from hospital teams to general practice staff, care home teams to community workers. Your feedback will help us build a more supportive, responsive, and effective approach to public health for everyone.

What Happens Next?

We’ll use your answers to calculate a Vaccine Confidence Score for our workforce community and will review the areas that are more significate to our workforce.

Ready to Make History?
It takes just a few minutes. Every answer is confidential, and every voice counts.